Google & Co. — Useful for Craft?

September 27, 2018

Google & Co. — Useful for Craft?

No one can get past search engines today. If you want to be found on Google or other search engines, you have to deal with search engine optimization. The developments in this sector go on and on: more comfort for the searcher, more market power of Google & Co. The trend is clearly going to the digital assistant. For companies in craft, that means staying in touch and setting up digitally optimally. This will become even more important in the future.

Source: ZIP Software

Doing Homework

If a business entering the terms "industry" and "location" is never on page one on Google, then it's time to do your homework and define keywords as accurately as possible for various services. The point is to think about what customers are looking for. It is important to do this analytical and strategic homework at the beginning: the worse the web appearance, the more money will be burned. First, it's about transforming business goals into digital marketing, and that's a top priority. Who should be won? In what radius? For which products or services? Who wonders if all the effort is really worth it, should take a look at America.

Ok Google, Look for a Painter!

The phrase "OK Google, look for a painter!" today already triggers a complex interaction between a customer and an intelligent chatbot in the US. In the future, Google Assistant should find the right service provider in dialogue with a customer. Google announced this wizard in the US a few months ago.[1] It "understands" whole sentences and can indicate such a request. Google then uses this information to find the right business. This is still a dream of the future for Germany, but it is clear that this technology basically exists and a consequence for craftsmen is that search engine optimization and marketing are even more important in the growing Google world.

[1] https://www.blog.google/products/assistant/get-local-help-from-your-google-assistant/

The Digital Assistant for Entrepreneurs

A digital assistant, that’s also our goal. The difference is that we think and develop consistently from an entrepreneurial view. What do I need as an entrepreneur? Which information is relevant? How can I manage the business economically? With whom do I communicate? And how can all this be linked online and mobile? The answer to these questions is: zip.app. zip.app is the personal assistant for an entrepreneur: connects business partners, documents tasks and sends invoices, bundles information, organizes appointments, translates meetings, leaving more time for the essentials. While Google Assistant is still in development, our zip.app bends onto the finishing line. We believe in a future in which every person can be an entrepreneur. And we want to be this personal assistant. So that the sentence "Ok zip.app, I'm looking for a subcontractor who can take over a painter's job!" isn't a dream of the future anymore.

Test it and use zip.app immediately: A free download of the app is now available in the Apple App Store and on Google Play. A desktop version is also available.

We look forward to discussions and suggestions at [email protected].

Posted by
Christian Huerter